I chose to analyze the official website of Miss Navajo Nation. It is a highly prestigious title to hold. Miss Navajo is chosen in a pageant held yearly during the Navajo Nation Fair. One contestant is chosen to represent the Navajo Nation as an ambassador for the people, nation, and culture. She must fluently speak Navajo and have knowledge in every aspect of the Navajo culture, religion, history and government.
When you first go to the web address, an introduction starts to play. The words "Ya'at'eeh shik'ei doo shidine'e" appears, which means Greetings, my family and my people. Then a picture slideshow showcasing former Miss Navajos plays. While this introduction is running, a song that is soft, slow and calming plays. After the introduction is over, you can enter the homepage of the site. The center of the page shows the current title holder, Miss Navajo Nation 2007-2008 Jonathea Tso. It gives a brief introduction of Ms. Tso and displays a newspaper article about her win. On the outer edges of the page, there are various links that directs you around the site. Some of the links include: about us, history, photo album, contestants, news & events, projects, and meetings. On the right side of the page is a list of all the former Miss Navajos and you are able to learn about the past title holders by clicking on their name. The color scheme and theme of the page are very traditional. The red, white, and black are traditional colors and there are different traditional designs and even a picture of a traditional rug. This shows that the Miss Navajo council respects the Navajo culture and is trying to preserve every aspect of it from the teachings, language and even the use of the designs.
The Miss Navajo Nation council is the author of this website. The council consists mainly of former title holders who have had a significant impact on the Navajo Nation and its people during their reign. The audience of this site could be numerous people. People who are of different nationalities who want to learn more about Miss Navajo, the history of the title, and former title holders and contestants. People who are interested in beauty pageants could also be an audience of this site. Also, young Navajo girls who are thinking about running for Miss Navajo. The main purpose of this site is to inform the audience about the Miss Navajo organzition and the title of Miss Navajo. Also, it is used to educate others about an aspect of Navajo culture. In addition, the site is used to show the uniqueness of the pageant and title compared to other pageants that are held. The tone of the site is very traditional and respectable to the Navajo culture.